An Evolution of a Software Company
Originally published on August 15, 2022 Let’s start with a story. It’s one you’ve probably lived through in some form, if you’ve spent more than ten minutes in the software industry. The Origin Story (and Its Inevitable Sequel) A company forms. There’s an idea, a goal, a dream. Usually it involves building the next great thing—a widget, a platform, a barely differentiated SaaS for onboarding PDFs. The founding team is small and experienced. They might be well-compensated, but more often they’re paid in the warm, fuzzy promise of equity. ...